• Own category messaging & positioning: Clearly explain each jewellery category, including margins, customer use cases, and where it fits in a retailer’s business. Build the retailer story for engagement rings, wedding bands, fashion, fine, gemstone lines, and custom manufacturing. • Build the cross-sell engine: Design the full experience that moves retailers from loose stones into complete jewelry. Create bundles, companion sets, attach strategies, and decision tools that make category expansion natural and profitable. • Partner with sales enablement for jewellery adoption: Partner with Sales Enablement to provide AEs and AMs with battlecards, scripts, demo flows, objection handling, comparison sheets, and playbooks that help them land and expand by category. • Lead category launches & activation: Own launch plans for new jewellery categories. Partner with Category Management on pricing, assortment, and positioning. Build campaigns, training, and education that drive first-time and repeat purchases. • Drive ARPU growth & share of wallet: Build programs, guides, calculators, and content that help retailers expand their assortment and monthly spend. Collaborate with Sales to identify the next category each retailer should adopt. • Produce high-value retailer education: Create content for Nivoda University: how to sell engagement rings, design a wedding band upsell, add fashion to their website, or build a gemstone story. • Use a data-driven approach: Running structured experiments, testing assumptions, and using insights to shape category adoption and cross-sell performance. • Clarify Nivoda’s automated workflows: Turn advanced, AI-powered features into simple, intuitive steps retailers can follow. Make the entire journey from design to manufacturing effortless, and show how Nivoda’s automation helps retailers produce more jewellery with less manual work and fewer operational bottlenecks.