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Role Description

Revance is seeking a highly motivated and strategic Consumer Loyalty Program Manager to lead the development, launch, and ongoing management of a new consumer loyalty program. This role will be instrumental in shaping the go-to-market strategy, driving cross-functional execution, and ensuring long-term program performance and scalability. The ideal candidate is a strong project manager and marketer with experience launching consumer-facing programs, managing multiple stakeholders, and delivering measurable results. This individual will be accountable for end-to-end program management – from concept and launch through optimization and growth.

Reporting to: VP, Portfolio & Loyalty

Location: Remote

Responsibilities/Essential Duties

• Program Strategy & Go-to-Market Planning:
  • Partner with the VP, Portfolio & Loyalty to develop the loyalty program strategy aligned with Revance brand and business objectives.
  • Build and execute a comprehensive go-to-market plan, including positioning, consumer messaging, channel strategy, and launch timeline.
  • Collaborate with brand, digital, sales, and consumer success teams to ensure integrated execution.
• Cross-Functional Project Management:
  • Serve as the central commercial program lead coordinating internal teams (Marketing, Sales, Legal, Finance, IT, Compliance, Agencies).
  • Manage program development timelines, deliverables, and stakeholder alignment to ensure on-time launch.
  • Lead working sessions, status updates, and decision-making forums to drive progress and resolve roadblocks.
• Program Launch & Execution:
  • Oversee all launch readiness activities including internal and external communications.
  • Ensure seamless rollout across consumer touchpoints and partner channels.
  • Monitor early performance and troubleshoot launch issues in real time.
• Ongoing Program Management & Optimization:
  • Own program operations once launched, ensuring consistent delivery, compliance, and customer and consumer satisfaction.
  • Track program KPIs, including enrollment, engagement, retention, repeat purchase behavior, and ROI.
  • Identify opportunities to enhance program value through new benefits, personalization, lifecycle campaigns, and partnerships.
• Consumer Insights & Performance Analytics:
  • Leverage consumer data and insights to inform program enhancements and marketing strategies.
  • Develop reporting dashboards and performance summaries for leadership.
  • Conduct competitive research and remain current on loyalty trends and best practices.

Qualifications

• Bachelor’s degree & 5+ years’ directly related experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years’ experience in consumer engagement, CRM, or brand marketing.
• Proven experience developing and launching a consumer-facing program or go-to-market initiative.
• Strong project management skills with the ability to lead complex, cross-functional workstreams.
• Analytical mindset with experience measuring program performance and driving optimization.
• Excellent communication and stakeholder management skills.
• Experience in aesthetics, skincare, beauty, wellness, or healthcare consumer marketing.
• Familiarity with loyalty platforms, CRM tools, and marketing automation systems.
• Experience working with external agencies, or channel partners.
• MBA or advanced degree.
• Strategic thinking with strong executional rigor.
• Highly organized, detail-oriented, and deadline-driven.
• Consumer-first mindset with passion for brand experience.
• Comfortable operating in a fast-paced, high-growth environment.
• Collaborative leader who can influence without direct authority.

Benefits

• Competitive Compensation including base salary and annual performance bonus.
• Flexible PTO, holidays, and parental leave.
• Generous healthcare benefits, HSA match, 401k match, employer paid life and disability insurance, pet insurance, wellness discounts and much more!