• Validate ICP and refine positioning through rapid paid testing • Operate paid campaigns directly (Google Ads, Meta Ads, Reddit Ads) • Build and optimize full-funnel journeys (ads → landing → lifecycle) • Create and systematize customer-proof engines (UGC, testimonials, case snippets) • Stand up minimal lead capture, routing, and reporting infrastructure • Deliver crisp weekly performance insights tied to pipeline outcomes • Use AI and automation tools to accelerate segmentation, creative iteration, and operational workflows • Partner directly with founders on narrative, prioritization, and GTM strategy • Own end-to-end marketing for Moon’s relaunch