• Own Lead → Win reporting by channel, region, segment, and campaign, including dashboards for Marketing, Sales, and Leadership. • Lead attribution modeling to tie marketing activities to pipeline and revenue, diagnose funnel bottlenecks by stage/cohort/source, and size the lift of fixes. • Monitor key paid‑lead handling metrics (speed‑to‑first‑touch, follow‑ups, time‑to‑disposition, demo‑set rates) and surface insights on where and why primary care organizations drop out of the journey. • Design and analyze A/B and multivariate experiments from hypothesis through outcome measurement. • Ensure experiments are correctly instrumented (flags, tracking fields, experiment IDs) across Salesforce, Pardot, Gong, Clay, and other tools, and translate results into clear recommendations on what to scale, iterate, or stop. • Partner with Business Systems to keep data definitions, lifecycle stages, and tracking consistent and reliable across the stack. • Govern and refine Lead → Demo → Opportunity → Win definitions and reporting so Marketing, Sales, and RevOps operate from a single source of truth, and ensure insights inform roadmaps, experiment backlogs, and resourcing decisions. • Produce regular performance narratives for Growth, Demand Gen, and Sales leadership on what’s working, what’s not, and where to invest next. • Turn complex funnels, cohorts, and attribution models into clear, executive‑ready stories that inform budget allocation, capacity planning, and growth priorities.