The Leaflet

An independent platform for cutting-edge, progressive, legal, and political opinion.

CRM Manager – Omni Channel

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany Site LinkedIn

Location

Florida

Posted

41 days ago

Salary

Not specified

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

• Develop and execute a holistic omni-channel CRM strategy • Own end-to-end CRM process oversight • Design and execute multi-channel campaigns • Own the definition, extraction, and validation of CRM audiences • Lead omni-channel segmentation strategies • Develop and manage the omni-channel customer lifecycle • Partner with property and omni marketing teams • Define and track KPIs • Provide creative direction and performance feedback • Maintain a structured quality assurance process • Act as the central point of coordination across omni, CRM, analytics, and gaming teams • Leverage A/B testing, behavioral insights, and predictive analytics to refine CRM tactics

Job Requirements

5+ years of CRM experience in a highly data-driven, multi-channel gaming industry
Technical proficiency in Braze, Airship, GetResponse, or similar platforms
Exceptional data discipline, including comfort pulling, validating, and interpreting customer data
Highly organized and process-oriented
Experience building CRM processes from the ground up
Apply analytical rigor and sound judgment to translate insights into actionable CRM strategies
Strong offer and lifecycle intuition
Comfortable establishing structure where none exists
Clear, effective content and messaging skills
Act as a confident cross-functional leader, partnering effectively with marketing, analytics, product, creative, compliance, and property teams

Benefits

Competitive pay and benefits
Flexible vacation allowance
Remote working
Startup culture backed by a secure, global brand
Opportunity to drive informed decision making for a best-in-class social casino brand