• Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale. • Translate scientific and technical capabilities into compelling marketing narratives. • Support customer communications initiatives with strategic messaging and materials. • Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers) • Competitive analysis, both existing and emerging. • Draws data from both internal BD data sources (e.g. SFDC) and external industry sources. • Works with CCO to inform key strategic decisions during the 5-year LRP process. • Keeps CCO and LT informed on marketing trends real time. • Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations. • Equip the commercial team with tailored content and campaigns aligned with the sales pipeline. • Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel. • Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis. • Represent the company onsite, supporting business development and technical teams. • Set up internal procedures to support conference support from the site. • Track key performance indicators (KPIs) and marketing ROI. • Regularly report insights and recommendations to optimize spend and impact. • Oversee digital presence, including website, SEO/SEM, social media, and email marketing. • Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc. • Coordinate with external digital/creative agency partners.