• Plan and execute sales initiatives aligned to agreed budgets, sales volumes, revenue targets, product mix, and timelines. • Develop and maintain an organized list of key and target accounts. • Own and grow relationships with assigned retail customers and key shopper marketing contacts. • Conduct regular account calls to review in-store priorities, execution, and performance. • Drive incremental growth by securing new points of distribution and optimizing existing distribution. • Sell GoMacro products into regional retailers in collaboration with local distribution partners. • Contribute strategic insights and customer knowledge to the annual account planning process. • Work closely with Customer Marketing and third-party sales and marketing partners to execute programs effectively. • Monitor, analyze, and report competitive activity, sharing insights with sales leadership. • Educate brokers and account teams on MAPS guidelines to drive compliant and profitable outcomes. • Lead quarterly business reviews (QBRs) with key accounts and broker partners to maximize sales and profitability. • Collaborate with sales leadership on weekly and monthly sales execution planning, strategy, and tracking of current business in progress, recommending changes as needed.