• Build, maintain, and evolve standardized global frameworks for marketing ROI, attribution, MMM, and incrementality testing. • Support development of ROI measurement programs by creating models, dashboards, and methodologies. • Design and implement algorithms that help analyze critical key performance indicators, market performance, and overall organizational health performance. • Provide insights that guide portfolio-level investment decisions and campaign optimization. • Generate insights into specific digital channel effectiveness and customer behavior. • Translate analytics into actionable guidance for optimization. • Develop and automate dashboards and performance scorecards. • Collaborate with IT and data teams to enhance pipelines and integrate new data sources. • Train marketers on KPI standards, dashboards, and measurement frameworks. • Serve as the key analytics partner to Portfolio Marketing, Integrated Campaigns, Digital Experience, Finance, and regional teams.