• Lead digital transformation efforts across the Imaging segment by embedding global digital strategies, standards, and initiatives. • Identify, prioritize, and operationalize opportunities to integrate AI and automation into marketing programs, customer experiences, and internal workflows. • Drive organization-wide adoption of digital tools, frameworks, and governance models to enable effective deployment, scalability, and change management. • Oversee the performance, enhancement, and long-term sustainability of digital platforms, including website ecosystems, content management systems, and customer engagement tools. • Partner with global and regional teams continually optimize digital channels, including search performance, user experience, and content delivery. • Establish and manage processes, KPIs, and performance standards to ensure best-in-class uptime, security, and consistent customer experience across platforms. • Champion continuous improvement and serve as a cross-functional connector, ensuring alignment across modalities and advancing the evolution of digital strategy and capabilities. • Partner with IT and vendors to evaluate new tools, manage integrations, and maintain system health and compliance. • Oversee measurement, reporting, and analytics to quantify digital and marketing performance. • Lead development of marketing return on investment calculations and algorithms and oversee translation of these into a daily visual management system. • Deliver insights and recommendations to optimize investments, campaign performance, and customer engagement. • Turn data into actionable insight by translating digital performance, customer behavior, and channel analytics into clear recommendations that drive smarter investment, campaign optimization, and improved commercial outcomes. • Enable teams to understand not just the metrics, but the meaning behind them to accelerate insight-led decision making. • Build, Lead, coach, and develop a new team of associates, defining the direction, activity and priorities of the digital agenda. • Set critical KPI’s aligned to the GE Healthcare Imaging priorities. • Partner with cross-functional leaders to co-create solutions and ensure seamless execution. • Act as a global connector to share best practices and innovations.