• Manages a team of marketing and creative specialists and provides direction, coaching, and feedback to ensure high-quality, strategic work • Reviews, approves, and provides guidance on marketing content and campaign assets to maintain brand standards and quality • Leads the development, execution, and day-to-day operations of marketing strategies that align with C4HCO’s priorities • Oversees marketing tactics and channels, including and not limited to organic social media, website, email and newsletter marketing, visual and graphic design, paid media, advertising, and video • Creates, reviews, and approves marketing content, assets, materials, and campaigns to ensure consistent messaging and adherence to brand guidelines and visual identity across all channels • Maintains technical ownership and oversight of social media platforms • Manages multiple marketing projects, tracking timelines, deliverables, and approvals across all marketing efforts • Plans and drives the tactical execution of marketing initiatives across platforms, partnering with stakeholders to ensure strategic, integrated campaigns • Creates and deploys a comprehensive marketing strategy during the annual Open Enrollment period, coordinating high-volume, time-sensitive campaigns – at times under rapidly changing circumstances • Develops and manages strategic timelines and calendars for social media content, email marketing, and cross-channel campaigns, and provides project management for all marketing efforts • Refines and deploys C4HCO narratives and messages tailored for various audiences, including customers, insurance issuers, certified assisters, insurance brokers, and community partners • Manages the intake of marketing requests, prioritizing projects that align with organizational goals and departmental resources • Monitors campaign performance and adjusts plans to address shifting priorities or emerging opportunities • Owns and evolves measurement and reporting strategy for all marketing efforts, leveraging analytics tools to improve visibility, rigor, and decision-making • Leads reporting presentations and meetings with stakeholders on marketing performance and insights • Partners with colleagues in marketing and communications, business intelligence, policy, operations, and other teams to ensure brand-aligned campaigns that support C4HCO's priorities • Manages strategic relationships with marketing contractors and vendors, ensuring quality delivery and alignment with organizational needs • Collaborates with C4HCO partners on toolkit materials, social media partnerships, and other partner-related marketing initiatives • Provides oversight for organizational branded merchandise strategy • Supervises the online print collateral store for assisters, brokers, community partners, and other stakeholders • Identifies opportunities to improve marketing processes, project management, and cross-functional coordination • Supports recommendations on contractor and vendor relationships, marketing technology, and other strategic perspectives • Performs other duties in support of departmental and organizational priorities