• Develop and execute a year-round AR strategy that proactively shapes the market’s understanding of Demandbase’s Smarter GTM vision • Lead the end-to-end strategy for major industry reports (e.g., Gartner Magic Quadrants, Forrester Waves) • Partner with Sales on high-stakes, competitive deals to leverage analysts as strategic resources • Gather and synthesize analyst insights on market trends and competitor movements to help shape our product roadmap and GTM strategy • Proactively manage a regular rhythm of briefings, inquiries, and strategy days • Partner with Product Marketing to translate complex technical features into differentiated, value-based messaging