• Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets. • Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards. • Identify and unlock new revenue opportunities through strategic testing of audiences, publishers, ad formats, and creative frameworks. • Translate complex datasets into actionable insights that materially improve performance and competitive advantage. • Diagnose performance bottlenecks through root-cause analysis and implement high-impact optimizations across targeting, bidding, creative, and funnel strategy. • Build scalable reporting frameworks and dashboards that enable faster, smarter decision-making across the team. • Leverage automation, tracking infrastructure, and emerging technologies to create operational leverage and drive efficiency. • Develop differentiated campaign angles and positioning tailored to the Medicare audience that improve click quality and downstream conversion value. • Partner cross-functionally to align media strategy, creative execution, and compliance requirements into a cohesive growth engine. • Stay ahead of regulatory changes, platform policies, and competitive dynamics to proactively adapt strategy. • Build repeatable acquisition playbooks that turn successful tests into scalable, durable revenue streams.