• End-to-end responsibility for revenue growth • Demand generation strategy across all categories and channels • Forecasting, targets, and performance reporting across all categories and channels • Management of the digital product roadmap prioritized tied to revenue impact • Partners with the CBO to align brand meaning, creative, and product design • Scales brand and product marketing initiatives through paid amplification • Ensures growth velocity without eroding trust or experience quality • Manage budget ownership for TOF and growth amplification • Responsible for conversion rate optimization (CRO) and digital merchandising