• Lead strategic engagements for DTC ecommerce brands, including discovery, CRO programs, ongoing retainers, and ad hoc consulting initiatives • Serve as a trusted strategy partner to clients, providing expertise across site experience, merchandising, acquisition & retention, analytics, US and digital product roadmaps • Partner with clients to develop and execute data-driven strategies aligned with both short- and long-term business objectives • Identify conversion optimization opportunities across the full customer funnel, from landing pages and PDPs to checkout and post-purchase experiences • Develop data-backed hypotheses and testing roadmaps in partnership with UX, Design and Development. Plan, execute and analyze A/B tests and experiments, translating learnings into actionable insights and prioritized recommendations • Support continuous optimization through iterative testing and performance monitoring • Conduct strategic analysis using a mix of qualitative and quantitative methodologies, including: User testing, surveys and interviews • Persona development and journey mapping • Quantitative data analysis and funnel analysis • Competitive and heuristic audits • ROI forecasting, revenue growth modeling, and CLV analysis • Synthesize complex data into clear, compelling narratives and recommendations that empower clients to make informed decisions • Collaborate closely with UX, Design and Technical Delivery teams to ensure continuity from strategy through execution across: New site builds and migrations • Redesigns and feature launches • Ongoing site optimization and maintenance • Contribute to internal best practices, frameworks, and thought leadership related to CRO, UX, and eCommerce strategy.