• Develop a unified employer brand that makes the franchise an attractive place to work, whether at corporate HQ or a local unit. • Design and implement scalable HR programs (onboarding, training, performance management) that franchisees can "plug and play." • Lead executive search and succession planning for the corporate leadership team. • Oversee the creation of Franchise Training Universities or digital learning platforms to ensure brand standards are met consistently across the network. • Ensure all corporate policies meet federal, state, and local labor laws. • Foster a high-performance culture at the corporate level that serves as a North Star for the rest of the system. • Analyze system-wide turnover and engagement data to identify trends and provide strategic interventions.