• Responsible for establishing and maintaining customer relationships, and overall financial performance within assigned territory through consultative and clinical value-based selling and ensuring positive Customer experiences. • Drive market share through existing customer utilization assessments and contending for new footprint expansion while developing customer champions for ASP technologies. • Establish relationships with hospital customers where surgical procedures are performed or influenced. Anticipate customer needs, develop innovative solutions to streamline customer workflows and think creatively to identify new revenue streams. • Leverage business sense to identify key business levers, build value propositions, identify accurate decision makers and appropriately position solution to various customer types and call points within hospitals and local Integrated Delivery Networks (IDN), including the following: Supply Chain, Nurse Managers, Risk Management, and Sterile Processing, Materials Management, Bio-Medical/Clinical Engineering, and Infection Prevention. • Provide product demonstration, training presentations and in-servicing based upon Customer’s needs. • Establish and maintain optimum account call frequencies which lead to better relationships with the customer, better understanding of the customer’s business and needs, and the accomplishment of the sales quota. • Develop and implement territory sales strategy and plan for local hospitals and IDN accounts not covered by the Corporate Accounts teams. • Responsible for local pull-through of strategic plans developed by corporate account teams. • Routinely update sales actions plans and forecasts for Territory Quarterly Reviews and Business Plans to facilitate the purchase of ASP products and services. • Proactively collaborates on business initiatives with internal partners such as Service, Marketing, Commercial Operations etc. • Fosters collaboration, teamwork and partnership using effective communication. • Leverage tools, systems, and dashboards daily as part of running a business and proactively problem solve on critical leading and lagging performance metrics to maintain a robust one-year funnel. • Continually acquire, maintain, and expand personal understanding of features, benefits, applications and market conditions, enhancing the needs for our current and future products. • Participate in local Chapters AORN, IAHCSMM, SGNA, and/or other relevant organizations including regional level buying groups.