• Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency • Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency • Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action • Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency • Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results • Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling • Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales