• Support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives. • Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices. • Coordinate website content updates with Product, Sales, and Engineering teams. • Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts. • Execute social media posting schedules across LinkedIn and other relevant B2B platforms. • Develop and publish product, application, and company content in alignment with brand guidelines. • Monitor engagement, comments, and basic analytics to inform content optimization. • Create and maintain a content calendar. • Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar). • Manage tradeshows. • Support newsletters, product announcements, promotions, and customer communications. • Maintain email lists, segment audiences, and ensure data hygiene. • Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination. • Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations. • Help monitor eCommerce performance and customer behavior trends. • Manage marketing calendars, timelines, and project tracking to ensure on-time execution. • Coordinate with external vendors, agencies, and internal stakeholders as needed. • Maintain marketing assets, templates, and documentation. • Support trade shows, promotions, and special initiatives as assigned.