• Lead market research efforts across the US to achieve product distribution, display execution, and drive revenue goals. • Focus on creating marketing and distribution strategies for the food service channel. • Represent the company to broadline distributor partners in all business development-oriented activities. • Plan and execute innovative product launches, new retail programs, and assist with market blitzes within broadline distributors. • Promote the full Vita Coco portfolio at each account; achieve KPIs, secure product displays, and expand distribution availability. • Gather and interpret data on customer purchase patterns; review monthly sales reports to identify opportunities and evaluate underperforming accounts. • Establish and nurture relationships with key retail accounts while opening new accounts to increase brand visibility and distribution.