dentsu Austria

Champions of meaningful progress.

Senior Content Strategist

Content ManagerContent ManagerFull TimeRemoteTeam 51-200Since 1900H1B No SponsorCompany SiteLinkedIn

Location

Maryland

Posted

38 days ago

Salary

$94.9K - $110K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience • Contribute to content strategy while supporting content marketing efforts • Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps • Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs • Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services • Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms • Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Job Requirements

  • Experience supporting financial services clients is required
  • Bachelor’s degree in a related field and 5+ years of experience in a strategic content role, preferably within an agency environment
  • Ability to drive content strategy while collaborating closely with project teams and client leaders
  • Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies
  • Experienced with content management systems and measurement platforms
  • Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success
  • Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders
  • Willingness to be a proactive leader in content strategy and on project teams

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

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