• Develop and own a comprehensive social content strategy aligned to brand, campaign, and business goals • Plan and manage annual, quarterly, and monthly social content calendars across platforms • Create, edit, and approve high-quality written, visual, and short-form video content optimized for each channel • Partner with designers, videographers, and agencies to produce creative assets and templates • Repurpose long-form and campaign content into social-native formats • Oversee scheduling, publishing, and execution through social management tools • Define community engagement guidelines and oversee responses to comments, messages, and inquiries • Monitor audience sentiment and escalate sensitive or reputational issues when needed • Track, analyze, and report on content and campaign performance using defined KPIs • Use performance data to iterate on content strategy, creative formats, and posting cadence • Lead A/B testing of copy, creative, and formats and document learnings • Partner cross-functionally with Marketing, PR, Product, Sales, and Creative teams on integrated campaigns • Manage content workflows, timelines, briefs, and approvals to meet launch dates • Coach and mentor junior content creators and contractors to improve quality and efficiency