• Become deeply fluent in Duarte’s IP (DataStory, Resonate, Slide:ology, Captivate, Adaptive Listening, etc.) to produce content that preserves nuance, accuracy, and conceptual integrity. • Write pillar pages, hub/spoke blog posts, product landing pages, guides, scripts, and nurture content aligned to SEO/AEO strategy. • Conduct SME interviews (VP, product owners, coaches, designers) to extract insights and turn them into compelling narrative content. • Build content based on target keywords, SERP intent, competitive analysis, and audience research. • Follow Duarte’s SEO/AEO editorial standards— no keyword stuffing, no AI-generated filler, no shortcuts that compromise clarity or craft. • Use AI tools (ChatGPT, Claude, Perplexity, etc.) to accelerate research, outlining, or repurposing— never to replace the human craft of writing. • Maintain impeccable editorial quality, originality, and thought leadership. • Convert long-form assets into short-form content (email, social, ad copy, nurture sequences).