IDERA Software
Helping IT professionals efficiently manage their databases.
Senior Product Marketing Manager – YellowFin
Product MarketingProduct MarketingContractRemoteSeniorTeam 51-200Since 2000H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
29 days ago
Salary
Not specified
Seniority
Senior
Bachelor Degree6 yrs expEnglish
Job Description
• Define positioning and messaging across multiple buyer personas
• Own enterprise-grade value narratives
• Develop core messaging frameworks that support long sales cycles
• Continually refresh messaging across the website and campaigns
• Align product stories with customer pain points
• Plan and execute product launches and feature rollouts across channels
• Collaborate with Sales to refine Ideal Customer Profiles and use case priorities
• Conduct market, competitive, and user research
Job Requirements
- 6+ years in product marketing, ideally in B2B software or developer-focused tools
- Strong ability to turn technical concepts into clear, benefit-driven messaging
- Experience driving GTM strategy and execution across multiple products or brands
- Skilled in managing content creation, working with creative, SEO, and product teams
- Excellent communication and collaboration skills; comfortable working cross-functionally
- Data-literate and able to track campaign/launch performance and adjust strategy accordingly
- Experience supporting complex B2B or enterprise sales motions with multiple stakeholders
- Proven ability to influence revenue outcomes through positioning, sales enablement, and competitive strategy
Benefits
- Competitive salary
- Flexible work arrangements
- Professional development opportunities
- Remote work options
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
Product Marketing30 days ago
Full TimeRemoteTeam 24Since 2022
Lead and define the go-to-market strategy for DualBird, building and managing a high-performance GTM team while driving revenue growth and customer engagement.
B2BCloudData
Product Marketing30 days ago
Full TimeRemoteTeam 10,001+H1B No Sponsor
The Product Marketing Manager will connect product innovations with the market, leading go-to-market planning, developing messaging, and creating sales enablement materials while collaborating with internal teams.
Benefits AdministrationHr Technology
Florida
Product Marketing30 days ago
Full TimeRemoteTeam 201-500Since 2015H1B Sponsor
Senior Product Marketing Leader defining strategy at SQUIRE, focusing on barbers' needs.
Director of Product Marketing
LocusA real-world ready dispatch management platform for last-mile excellence
Product Marketing30 days ago
Full TimeRemoteTeam 201-500Since 2015H1B Sponsor
Director of Product Marketing leading go-to-market strategy for Locus product suite
United States
