Empowering Music Creators Everywhere

Associate Product Marketing Director

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 51-200Since 2013H1B SponsorCompany Site LinkedIn

Location

United States

Posted

38 days ago

Salary

$157.0K - $196.2K / year

Bachelor Degree7 yrs expEnglish

Job Description

• Own category strategy and growth for INSTRUMENT, including positioning, narrative, customer definition, and long-term market opportunity. • Be accountable for measurable business impact, with INSTRUMENT expected to drive the majority of growth across the instrument portfolio. • Lead GTM strategy end to end, spanning major launches, in-product moments, and evergreen initiatives that compound growth over time. • Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential. • Define and evolve core audiences and use cases, grounding strategy in real creator workflows and behaviors. • Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth. • Inspire and elevate creative marketing execution, setting a high bar for originality, craft, and engagement across campaigns and tactics. • Operate as a senior cross-functional leader, aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.

Job Requirements

7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes
Experience owning a major product, category, or growth surface, with accountability for real business results
Proven ability to influence product direction through positioning, customer insight, and market perspective
Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments
Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions
Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings
Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders
Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems
Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.

Benefits

Competitive pay with annual reviews
Equity opportunities
Unlimited PTO to recharge and thrive
Comprehensive medical, dental, and vision coverage for you and your dependents
401(k) plan with immediate vesting and company match
12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents
Work remotely or connect at our office hubs and creative spaces worldwide
Annual learning budget, leadership programs, and team ambassador opportunities
Inclusive events, team meet-ups, and vibrant Employee Resource Groups