• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels • Manage marketing calendars, timelines, workflows, and campaign priorities • Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media • Support brand consistency across all markets, platforms, and practice areas • Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs • Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting • Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms • Oversee digital ad planning, creative reviews, A/B testing, and performance optimization • Collaborate with agencies or internal teams to ensure KPIs are met • Track and report on ROI, cost per lead, conversion rates, and channel performance • Manage marketing projects from concept to execution • Oversee vendor, contractor, and agency relationships • Supervise junior marketing staff, providing mentorship, feedback, and performance support • Ensure deadlines are met and projects are delivered at a high standard • Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing • Review and approve creative assets, messaging, and brand materials • Monitor SEO performance and provide recommendations for content improvements • Collaborate with internal writers and attorneys to ensure accuracy and compliance • Produce weekly and monthly performance data • Analyze trends in intake data, ad spend, traffic, rankings, and engagement • Recommend improvements for efficiency, lead quality, and user experience