• Set quarterly growth goals (pipeline, CAC/payback, conversion targets) and maintain the growth roadmap • Run weekly growth reviews and provide a crisp exec narrative (what’s working, what’s next) • Own paid acquisition across Google Ads and Meta Ads (plus LinkedIn/retargeting as needed): budgets, pacing, bidding, audiences, optimization • Drive a paid testing cadence (creative angles, offers, audiences) and ensure landing pages match the campaign (CTA, proof, low friction) • Own funnel stages, diagnose drop-offs, and run a CRO/testing backlog • Partner with Sales/RevOps on lead quality, scoring, routing, and SLAs • Own measurement plumbing: tracking plan/events, UTMs, pixels + conversion APIs, attribution approach, dashboards, and data QA • Manage vendors/freelancers as needed