• Own and close new customer opportunities within your assigned territory • Generate pipeline through outbound prospecting, referrals, events, and strategic networking (in addition to inbound/BDR leads) • Lead the full sales cycle from discovery through proposal, negotiation, and close • Develop and execute territory plans focused on new logo acquisition and revenue growth • Run in-depth discovery conversations to uncover customer needs and align solutions • Deliver compelling presentations and proposals that articulate Cerio’s value and ROI • Manage complex sales processes, including objections, buying committees, and commercial negotiations • Forecast revenue accurately and maintain pipeline visibility within the CRM • Track market trends and competitive activity to sharpen positioning and deal strategy