• Maintain a consistent and engaging presence across LinkedIn, YouTube, Reddit, Quora and relevant technical communities. • Develop and manage a YouTube content strategy aligned to GTM campaigns and thought leadership, collaborating closely with Product Marketing, Content and Web teams. • Tailor content and engagement approaches for each platform (e.g., YouTube community posts, shorts, playlists; Reddit/Quora threads; AMAs) to reach technical audiences and support new logo growth and expansion pipeline. • Ensure social and community activity aligns with demand generation rhythms, product launches and pipeline goals. • Seed and actively participate in SAP community discussions—especially around PI/PO migration—positioning JSCAPE as a secure, SAP-endorsed alternative. • Build and execute a localized engagement approach for the DACH region in partnership with local advocates, influencers and SAP-focused LinkedIn groups. • Activate employees—especially ELT members—as brand ambassadors by equipping them with messaging, content and tools to share authentically. • Identify and engage key industry influencers and community groups to expand Redwood’s reach and credibility, surfacing opportunities for paid amplification. • Build relationships with influencers and industry voices to co-create YouTube videos, podcast clips and social content aligned to thought leadership themes. • Engage SAP community influencers, partners and customer advocates to amplify Redwood’s SAP-endorsed positioning and modernization narrative. • Implement unified employee-facing messaging to ensure public engagement reflects Command of the Message principles. • Partner with SEO, Content and Product Marketing to position Redwood’s expertise in locations where AI engines source insights (YouTube, Reddit, Quora, Stack Overflow, Medium and industry forums). • Seed and sustain credible, high-value conversations in public/semi-public digital communities so Redwood’s insights are frequently referenced in AI training sources. • Identify emerging conversations gaining traction in AI-indexed environments and activate employee, influencer, or partner participation. • Collaborate with Content and Web teams to optimize metadata, structure and interlinking for AI discovery, snippet retrieval and topic authority. • Track and report new indicators of success—AI search share of voice, inclusion in AI-generated results and content visibility across LLM-indexed ecosystems. • Reinforce Redwood’s SAP Endorsed App authority across public conversations and ensure certification is consistently cited. • Monitor sentiment, audience discussions and engagement patterns to inform GTM messaging, Product insights and content priorities. • Identify high-performing conversations suitable for amplification through Paid, Web, or influencer channels. • Track conversations across YouTube comments, finance ops communities, DevOps groups and cloud-focused forums to shape future positioning and narrative direction. • Growth in social engagement, share of voice, employee advocacy participation, influencer reach, AI search visibility and conversation inclusion.