• Learn, understand, and be a leading example of the ProDriven Brands ‘We Are One’ company values • Implement strategies, communicate product knowledge, and conduct training to maintain a pipeline focused on meeting or exceeding regional sales objectives, conversion dollars, and other KPI for the region • Establish and grow a network of Safety Directors, End Users, Distributors, and Regional Safety Personnel to drive sales across the region • Establish and deepen relationships with top distributors stocking Werner Fall Protection, Climbing, and Jobsite – working alongside them weekly to grow sales • Responsible for achieving the annual Regional End User Conversion Dollar target • Responsible for the development and consistent maintenance of the End User Opportunity Pipeline • Work closely with the Regional Sales Manager to align strategy • Provide Safety and Product information – Subject Matter Expert and first POC for questions • Promote the education and usage of our online training tools • Support events throughout the year • Lead regional teams with selling new product offerings, safety materials, and competitive comparisons