• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts • Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search • Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market • Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts • Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments • Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms • Write descriptive and directive LLM prompts for various projects within the marketing organization • Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive