• Write and edit short- and long-form marketing copy across web, social, landing pages, video scripts, and lifecycle channels for multiple campaigns in a fast-paced environment • Develop campaign messaging frameworks, headlines, taglines, CTAs, and supporting copy in partnership with design and marketing • Support seasonal moments and tentpole campaigns (e.g., Black Friday, SaveCation, brand milestones) • Translate promotions, deals, and savings opportunities into clear, shopper-friendly storytelling • Optimize copy using performance data, A/B testing insights, and channel best practices • Balance brand voice with clarity, urgency, and relevance—without sacrificing trust • Partner closely with brand designers to concept and execute campaigns where copy and design are developed together • Help define, maintain, and evolve RetailMeNot’s brand voice, tone, and copy guidelines • Audit and refresh existing content to improve clarity, consistency, and effectiveness • Participate in brainstorming, creative reviews, and rapid iteration