• Conduct Market and Customer analysis and mapping to define business potential and opportunities • Analyse each account and define a sales strategy including relationship management • Works with the different stakeholders to secure readiness of the organization to execute the business plan • Manages quotes • Defines and adjusts as needed the service offering • Develops strong business relationships with key customers • Develop a yearly rolling business -plan by segmenting the customers and prioritize strategies and activities • Develop, implement, follow up local sales activities for/with relevant key account(s) or markets to meet growth targets and goals • Plan which customer contacts should be involved, how and when • Plan and execute a systematic follow-up on all relevant steps in the sales process • Pro-Actively connect and coordinate internally with BUs, other sales managers, to secure aligned customer and or market strategies • Prioritizes market presence and supporting regional sales opportunities • Maintains a focus on replacement opportunities in the existing installed base • Create and nurture opportunities with selected Key Accounts for Value Added Service offer with focus on Energy Efficiency • Use OneCRM and related sales planning/opportunities tool to consistency keep track of Sales activities and goals achievements