• Own marketing execution for the assigned business divisions, translating high-level objectives into actionable plans and programs • Serve as the primary marketing point of contact, partnering closely with sales and internal stakeholders • Manage priorities, timelines, and deliverables to ensure consistent progress against business goals • Lead execution of marketing programs that comply with Canadian regulations, including CASL and other applicable requirements • Adapt messaging, campaigns, and content to reflect regional, regulatory, and market differences between the U.S. and Canada • Act as an internal subject-matter resource on Canadian marketing best practices and compliance considerations • Plan, manage, and execute integrated marketing campaigns across digital, email, content, events, and paid channels • Own day-to-day go-to-market execution, including campaign planning, asset development, launch coordination, and post-launch optimization • Coordinate cross-functional inputs and external partners to deliver campaigns on time and on brand • Manage development and localization of marketing assets, including one-pagers, case studies, presentations, email campaigns, landing pages, and web copy • Partner with sales to ensure enablement materials effectively support the sales process • Maintain consistency in messaging and positioning while tailoring content to specific markets and regions • Own performance tracking and reporting for assigned campaigns and programs • Analyze results and apply insights to improve campaign effectiveness and efficiency • Maintain organized documentation of campaigns, assets, and performance metrics