• Maintains and grows existing customer accounts through an appropriate level of contact. • Creates sales growth by securing business through strategic customer segments. • Develops relationships with and completes sales with assigned regional and national customer bases. • Converts non-customers into customers. • Create detailed market segmentation plans and prioritize accounts based on strategic value, potential revenue, and alignment with company goals. • Establish competitive positioning strategies to differentiate offerings in key markets. • Maintains contact with existing regional and national decision makers to ensure their specifications remain with Franklin Electric. • Coordinates and attends regional tradeshows, state and regional shows, and territory seminars. • Participates in pricing negotiations and purchasing contracts. • Develops short- and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives. • Contracts with independent representatives to achieve sales goals, as necessary. • Works with product teams to develop products that will grow sales and profitability. • Provides feedback to product managers to meet customer needs. • Works with the marketing team to ensure that marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand.