• Build and execute plans to achieve sales goals in assigned territory • Work with existing dealers in your territory to retain customers (ie farmers) and grow those accounts year-over-year • Creatively break into net new dealer accounts in your assigned territory, introducing them to SOURCE and BLUEPRINT • Seek to uncover sales opportunities with tenacity and connect customers to a value-added solution • Work with sales leadership to build and maintain accurate forecasts and account planning • Train Dealers on new products and programs • Drive Grower awareness through co-selling, trade shows, and meetings • On farm presence and support after the sale to build relationships and maintain customers • Manage selling expenses, operational budget, and marketing funds within guidelines • Use Salesforce to track activities and capture customer and dealer sentiment • Work cross-functionally to resolve customer complaints