• Develop Value Measurement Plans that link Demandbase activities to specific customer KPIs and business outcomes • Conduct Intent Audits by analyzing historical win data to drive informed intent configuration decisions • Leverage first- and third-party data within the Demandbase platform to generate custom reports and deep-dive analyses • Lead discovery sessions during the onboarding phase to define a customer’s data and measurement approach • Act as a dedicated subject matter expert, guiding customers through implementations to ensure their data strategy aligns with corporate goals