• Own day-to-day business performance across Amazon (primarily US, with exposure to international markets as needed). • Drive revenue, margin, and sales performance tracking, identifying risks and opportunities and recommending corrective actions. • Execute annual and quarterly sales plans in alignment with broader business objectives. • Manage Amazon Vendor Central operations, including pricing strategy execution, promotions, inventory health monitoring, and issue resolution. • Partner with Sales Operations and Finance to contribute to forecasting, demand planning, and inventory optimization decisions. • Lead preparation of materials, insights, and analysis for business reviews and Amazon-facing meetings. • Drive execution of Amazon channel marketing initiatives to drive traffic, conversion, and sales growth. • Partner with Marketing to optimize paid media, Amazon Advertising (AMS), and search visibility strategies. • Lead ongoing optimization of product detail pages (PDPs), including content updates, imagery, A+ content, video assets, and review management. • Analyze conversion performance and implement data-driven improvements aligned with Amazon best practices. • Drive execution of product launches and brand campaigns on Amazon in coordination with Global Marketing and Creative teams. • Own assortment accuracy and optimization, ensuring listings are complete, compliant, and positioned competitively. • Lead coordination of new product introductions (NPI) and end-of-life (EOL) transitions across Product, Operations, and Marketing. • Conduct competitive and category analysis to inform pricing, content, and promotional strategy. • Oversee promotional setup, pricing validation, and assortment compliance to ensure flawless execution. • Own tracking and reporting of key performance metrics including sales, traffic, conversion, advertising efficiency, and margin. • Develop and maintain dashboards and weekly performance summaries in partnership with Sales Operations. • Translate data into actionable insights and proactively recommend business optimizations. • Lead testing initiatives (content updates, pricing adjustments, promotions) and document performance impact and learnings. • Work closely with Marketing, Product, Sales Operations, and Finance to ensure coordinated Amazon execution. • Act as a reliable point of contact for day-to-day Amazon-related questions and operational needs. • Support internal communication by sharing updates, insights, and action items related to Amazon performance.