• Own and scale paid acquisition across Shopify Ads and other relevant paid channels • Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period • Build and test new campaign structures, creative angles, and offer positioning • Own and optimize Shopify App Store listings across the portfolio • Conduct keyword research and competitive analysis to improve visibility and ranking • Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards • Run copy and creative testing to improve click-through rate and install conversion rate • Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways • Ensure each web property supports acquisition, activation, and revenue goals • Define and maintain consistent brand positioning and messaging across all web assets • Manage SEO strategy across multiple websites in partnership with an external SEO agency • Oversee on-page optimization, internal linking, and content structure • Own the CRO roadmap across high-impact pages and funnels • Define and run the A/B testing roadmap across web and in-app funnels • Drive growth-oriented product initiatives focused on activation and monetization • Own affiliate strategy, performance, and partner enablement