Land O'Lakes, Inc.
Rooted In Tomorrow
Regional Activation Manager – National Accounts
Location
Minnesota
Posted
40 days ago
Salary
$107.7K - $161.5K / year
Bachelor Degree3 yrs expEnglish
Job Description
• Responsible for executing an activation plan aligned with the national accounts team and strategy.
• Lead event execution and collaborate with Sales through Joint Business Plans (JBP).
• Support the implementation of Joint Business Plans (JBP) for top customers.
• Develop and execute activation tactics to grow sales volume and market share.
• Communicate and activate seasonal promotions and offers.
• Partner with cross-functional teams to drive national/regional sales growth.
• Provide actionable insights and feedback to AN and Central Marketing teams.
• Evaluate the effectiveness of marketing investment playbooks.
• Use Salesforce CRM to track marketing investments and activities.
Job Requirements
- Bachelor’s degree in Marketing, Agriculture, or business-related field plus 3-5 years of industry experience, or an equivalent of 7+ years of successful work experience in industry or marketing experience.
- Ability to see the “big picture” (Vital Few emphasis) of the organization and understand the key drivers of the business.
- Proactive communicator with exceptional written, verbal, and formal presentation skills.
- Trustworthy with a strong level of personal commitment.
- Ability to make quality decisions and complete tasks in a matrixed, fast-paced work environment.
- Ability to work independently and manage productivity.
- Experience demonstrating agility and leading/adapting quickly to change.
- Technical feed and agriculture product expertise and ability to develop and educate others on products, services, and programs.
- Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce).
- Must live within assigned region.
- Travel up to 30-50% required.
Benefits
- Medical
- Dental
- Vision
- PTO
- Life & disability insurance
- Education assistance
- 401k
- Variety of well-being resources
- Prorated PTO for part-time employees
- Holiday pay for part-time employees
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