PadSplit

Disrupting the affordable housing industry by creating a safe, attractive, and respectable co-living environment.

Director of Lifecycle Marketing

MarketingMarketingFull TimeRemoteLeadTeam 51-200Since 2017H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

41 days ago

Salary

$115K - $135K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Create and execute lifecycle marketing strategies to optimize engagement and retention. • Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels. • Manage promotions and referral programs to drive sustainable growth and engagement. • Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy. • Analyze performance metrics and extract insights to optimize marketing strategies. • Work closely with product, engineering, and data teams to refine automation and personalization. • Lead A/B testing to optimize engagement and retention strategies. • Manage notification channels to ensure timely and personalized communication. • Build segmentation and behavioral triggers for tailored marketing messages. • Stay updated on industry trends to incorporate best practices into marketing efforts.

Job Requirements

8+ years of experience in lifecycle or retention marketing.
Proven ability to create and execute customer engagement strategies.
Strong analytical skills to interpret data and drive decision-making.
Experience with marketing automation tools, CRM platforms, and analytics software - we use Braze, Iterable, and Hubspot.
Expertise in email, SMS, push notifications, and in-app messaging.
Experience working with cross-functional teams, including product and engineering.
Familiarity with marketplace, fintech, or real estate sectors.
Passion for testing, learning, and implementing new marketing approaches.
Deep understanding of segmentation and personalized communication strategies.
Track record of improving engagement, retention, and monetization metrics.
Strong communication and leadership skills to drive projects and inspire teams.

Benefits

Fully remote position - we swear!
Competitive compensation package including an equity incentive plan
National medical, dental, and vision healthcare plans
Company provided life insurance policy
Optional accidental insurances, FSA, and DCFSA benefits
Unlimited paid-time (PTO) policy with eleven (11) company-observed holidays
401(k) plan
Twelve (12) weeks of paid time off for both birth and non-birth parents
The opportunity to do what you love at a company that is at the forefront of solving the affordable housing crisis