Mission-critical software for the world's best veterinary hospitals.

Customer Marketing Manager

MarketingMarketingFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

39 days ago

Salary

$90K - $115K / year

Bachelor Degree3 yrs expEnglish

Job Description

• Build and execute a customer lifecycle marketing strategy that improves retention, reduces churn, and drives expansion revenue. • Develop quarterly and annual customer marketing plans aligned to product roadmaps, renewal cycles, and GTM priorities. • Partner with Customer Success, Product, Product Marketing, Sales, and Campaign teams to map customer journeys and deliver adoption, renewal, and upsell programs. • Design and run onboarding, adoption, renewal, and at-risk customer campaigns using HubSpot (or equivalent), including automated journeys and targeted outreach. • Lead customer advocacy initiatives including case studies, testimonials, references, awards, and customer advisory programs. • Plan and execute customer events and webinars (virtual and in-person), including user groups and a future user conference. • Create customer-facing content such as playbooks, adoption guides, product tips, newsletters, and loyalty programs. • Track and report on key performance metrics (renewal rate, churn, NRR, expansion ARR, adoption, NPS/CSAT, engagement), using testing and segmentation to optimize performance. • Ensure customer communications align with brand voice, privacy/compliance standards, and documented lifecycle playbooks.

Job Requirements

3+ years of customer marketing, lifecycle marketing, or B2B marketing experience, preferably in a SaaS environment.
Demonstrated track record of building and running lifecycle programs that move retention, adoption, and expansion metrics.
Strong analytical skills and comfort with data — able to define success metrics, run cohort analyses, and report on program ROI.
Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems, and analytics tools.
Exceptional written and verbal communication skills; ability to synthesize customer insight into compelling programs and assets.
Collaborative mindset with proven ability to work cross-functionally (Customer Success, Product, Sales).
Project management skills and experience managing multiple concurrent programs and vendor relationships.
Creative thinker who can combine strategy with an operational bias to deliver results.
Preferred: Experience in the veterinary or healthcare technology sectors is a plus.
Experience building customer advocacy and reference programs or running customer events/user conferences.
Familiarity with renewal and expansion sales motions in mid-market and enterprise accounts.

Benefits

medical, dental and vision benefits
401K with match
owner-like flexibility over work and time-off
generous stipend
all-expense-paid time throughout the year together, including at our annual retreat