Senior Meta Strategist
Location
United States
Posted
30 days ago
Salary
Not specified
Job Description
About Clients Blackbox
Clients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors across the country.
We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist who owns their accounts end to end.
The Opportunity
This is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you.
You'll report to the Associate Director of Operations and have direct responsibility for client retention and results.
Role and Responsibilities
Client Ownership
- Own client accounts and serve as the primary point of contact
- Run bi-weekly client calls to review performance, discuss strategy, and align on next steps
- Send bi-weekly performance reports 24 hours before scheduled calls
- Build trust and relationships that drive renewals and referrals
Paid Media Execution
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking
- Manage campaign budgets, audience targeting, bid strategies, and creative testing
- Monitor daily performance and make adjustments to hit cost per appointment targets
- Troubleshoot underperforming campaigns and develop intervention strategies
Copy and Creative Strategy
- Write ad copy and video sales letter scripts for financial services audiences
- Develop hooks, angles, and messaging variations for testing
- Collaborate with video editors on creative production
- Use AI tools to accelerate copywriting while maintaining quality
Technical Setup
- Set up tracking, pixels, and conversion events
- Configure Calendly integrations, Zapier automations, and lead routing
- Troubleshoot technical issues between ad platforms and client systems
Job Requirements
- Required Experience
- 5+ years of experience in paid media, specifically Meta advertising
- Experience managing multiple client accounts simultaneously
- Proven track record of hitting performance targets and retaining clients
- Strong copywriting skills with ability to write compelling ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Preferred Experience
- Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels.
- Skills and Attributes
- You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility.
Benefits
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Work From Home
- Flexible Schedule
- Performance Bonus
Related Guides
Related Categories
Related Job Pages
More Creative Strategist Jobs
Creative Strategist, Omnichannel
SouvenceEach destination deserves it's own unique photobook. Iconic travel photobooks.
Creative Strategist to build and optimize Souvence's creative marketing engine
Senior Copywriter / Ad Creative Strategist (Remote Full Time, 6-10K USD Per Mo)
EP Logistics InternationalGroup of EPH logistics companies operating rail and road transport and freight forwarding services in Central Europe
Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing?Do you love funnel hacking other people's ads, VSLs, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique m...
Creative leadership role in digital marketing for GE HealthCare Imaging
Senior Designer, Creative
Bally's InteractiveBally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
The Senior Designer will create engaging visuals for digital marketing across various platforms, manage branding, and collaborate with multiple teams to enhance viewer engagement in a fast-paced sports environment.