• Develop new business through cold outreach in the tradeshow, retail, and event marketing spaces • Create cadences to achieve prospect interaction on a consistent basis • Utilize solution-based, consultative sales techniques • Deliver to the annual sales plan through prescribed sales activities, achieving and exceeding revenue goals and margin expectations • Research target markets and clients to identify prospects • Collaborate with internal teams to develop compelling proposals and designs that demonstrate the value of the Star partnership • Manage the successful transition to client services team to ensure client satisfaction