• Help Lead Full-Funnel Revenue Strategy • Build and execute an integrated lifecycle strategy from lead through expansion • Align programs to pipeline coverage, conversion, and revenue targets • Improve funnel velocity and performance across key stages • Ensure marketing programs drive measurable revenue impact • Scale Account-Based Marketing (ABM) • Own and expand Benevity’s ABM motion across 1:1, 1:Few, and 1:Many segments • Partner closely with Sales to align account prioritization and engagement strategies • Design integrated, multi-channel plays across digital, content, events, and executive engagement • Drive measurable impact on strategic account pipeline creation and win rates • Drive Scalable Pipeline Programs • Oversee demand generation programs that create qualified pipeline • Optimize channel performance, segmentation, and targeting strategies • Partner with Product Marketing and Digital teams to improve campaign conversion and efficiency • Accelerate Adoption & Expansion Growth • Develop lifecycle programs that improve Time to Value and deepen product engagement • Partner with Customer Success to strengthen adoption signals and expansion readiness • Align post-sale engagement strategies to retention and revenue growth objectives • Build a High-Impact Advocacy & Referral Engine • Establish structured programs that generate referrals, case studies, and client amplification • Collaborate with Events and Community teams to convert engagement into measurable pipeline contribution