• Create net-new demand within named segments/territories. • Convert prospects, MQL/engaged lead, SQL via structured qualification. • Produce high-quality discovery notes and stakeholder maps that enable Field Sales to advance quickly. • Maintain a clean, forecastable top-of-funnel with clear next steps and documented intent. • Own net-new account penetration through high-volume, multi-channel outbound (phone, email, digital). • Respond rapidly to inbound interest from new prospects, confirm intent and fit, and convert engagement into scheduled discovery calls, demos, or qualification meetings. • Lead structured discovery conversations and qualify consistently across Requirement, Funding, Acquisition Path, Timeline, and Stakeholders. • Set high-quality meetings that Field Sales will accept and that convert downstream. Deliver crisp Salesforce handoffs with discovery summary, pain points, required capabilities, procurement route, timeline, risks, and recommended next actions. • Maintain high-integrity Salesforce data and enforce disciplined follow-up cadences. Provide weekly top-of-funnel visibility; including activity, conversion rates, SQL yield, and blockers.