• Architect and execute web strategies, incorporating AI tools for personalization and growth, to drive traffic, engagement, SEO, generative search (GEO) and conversions. • Lead visual and UX evolution, ensuring designs align with brand identity; manage scalable design systems, wireframes/prototypes (e.g., Figma), and trends like micro-interactions, organic layouts, and performance-driven creativity. • Direct user journeys for high-stakes pages; implement AI-driven adaptive experiences and A/B testing to optimize funnels. • Oversee publishing workflows, permissions, QA, and compliance (e.g., WCAG 2.2 accessibility, including inclusive design). • Use advanced analytics (GA4), Core Web Vitals monitoring, A/B/multivariate testing, and heatmaps to balance rich visuals with site speed. • Lead technical SEO, GEO, keyword strategies, and content performance for organic visibility in generative search eras. • Manage WordPress (or similar enterprise CMS), coordinate with IT/developers on infrastructure, security, bugs, and features. • Partner with stakeholders, internal and external vendors, to align and project manage initiatives, gather requirements, and implement. • Act as the primary liaison for contracted web development partners and agencies. Scope projects, manage timelines and deliverables, conduct quality reviews, and ensure external teams align with our standards, brand guidelines, and strategic objectives. • Monitor traffic, behavior, conversions; implement comprehensive UTM tracking and campaign attribution. • Work with marketing ops to ensure seamless ties with Marketo forms, lead capture, and CRM (Salesforce).