• Build the repeatable “how to transact” path for AEs and partners (playbooks, FAQs, runbooks). • Create and maintain SKU guides, offer templates, approval flows, and launch checklists. • Define process by region: who initiates, who approves, who books, who provisions, who supports. • Configure and manage public and private offers across supported marketplaces. • Standardize packaging (e.g., “T-shirt sizing” S/M/L) for Alteryx One offers, AI Data Kits, services attach, and renewals. • Automate manual steps to reduce deal-cycle touchpoints (intake → approvals → offer creation → fulfillment). • Own the mapping: Marketplace SKUs → Alteryx One entitlements (and any add-on entitlements). • Ensure provisioning triggers correct downstream access, usage metering, and customer onboarding. • Partner with Product/Engineering to prevent and resolve breakages in fulfillment, entitlement, metering, or renewal flows. • Instrument the funnel: offer state, cycle time, conversion %, pipeline velocity, attach rate, and leakage. • Create feedback loops to RevOps on pricing leaks, offer cannibalization, and discount discipline. • Surface risks early when marketplace mechanics threaten margin, compliance, or architecture guardrails.