SchooLinks is investing in our Higher Education and Industry Partner communities. We’re looking for a creative, data-driven Campaign Associate to help us build traction and engagement with these new communities. This person will combine marketing execution, user engagement, and structured feedback collection to accelerate product-market fit and adoption.

This role can be broken down into 3 parts:  

• Campaign design and execution 
• Community engagement  
• Data reporting & ownership 

Responsibilities:

• Run targeted marketing and outreach campaigns to build awareness and engagement across Higher Education institutions and Industry Partners.
• Execute structured outreach flows — including cold-calling, emails, webinars, and events — to generate qualified meetings and product engagement.
• Collect, synthesize, and deliver structured user feedback to Product and Engineering to inform feature development and product-market fit.
• Partner with Product, and leadership teams to identify adoption blockers and opportunities for differentiation.
• Design and execute content strategies — such as email sequences, collateral, or videos — to drive awareness and usage of SchooLinks tools.
• Build and manage relationships with institutional and employer stakeholders to grow community engagement.
• Facilitate training sessions or create on-demand resources to help users adopt and gain value from the platform.
• Monitor and analyze campaign and usage data to identify trends, optimize performance, and report on KPIs.
• Own end-to-end campaign performance reporting, including meeting conversion rates, product usage, and engagement metrics.
• Experiment, test, and iterate quickly to identify effective outreach and activation strategies across segments.