• Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition. • Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing. • Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. • Collaborate with central marketing and campaign marketers to generate and develop/nurture leads and achieve campaign goals/metrics. • Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids. • Track, report, and analyze program KPIs and ROI. • Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. • Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.