• Own the strategy and operations for all GTM data in Salesforce, including contacts, accounts, opportunities, and product data • Develop and execute the enrichment strategy, determining what data to enrich, when, and through which vendors • Manage relationships with data enrichment and acquisition vendors (ZoomInfo, Clearbit, etc.), including contract negotiations, optimization, and budget management • Provide front-line data support to end users (SDRs, AEs, CSMs), troubleshooting data issues and ensuring teams understand how to effectively use data • Establish and maintain data quality standards including integrity checks, accuracy validation, and deduplication strategy • Own data movement architecture—managing how data flows into Salesforce, out to other GTM systems, and into the data warehouse • Implement observability and monitoring frameworks to track data health, quality metrics, and system performance • Define and execute net new data acquisition strategy, including sourcing decisions, timing, budget allocation, and vendor selection • Understand data usage patterns across teams, establish purging policies, and monitor signals that indicate data lifecycle needs • Use SQL/SOQL to analyze data quality issues, validate transformations, and coordinate cross-functionally with Data Engineering and GTM Systems teams